The way to alleviate the constraint of low market demand for products. Method is to reverse engineer customer value to discover what product features will create the unrefusable offer that will generate sales. From It’s Not Luck.

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J. Jerrald Hayes
I am ex-architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of, 360 Difference, and now too.
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