The term originally describe by now retired author and business management consultant Linda Case to describe a markup methodology that places a markup to achieve a prescribed Gross Profit on the sum of all the Labor, Materials, SubContractor, and Equipment costs. The same thing as a Total Volume Based Markup and an Uniform Percentage Markup.

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J. Jerrald Hayes
I am ex-architectural woodworker and general contractor turned IT, Business and Project Management consultant, software developer wannabe senior division triathlete and ski racer, Yankee fan and founder of, 360 Difference, and now too.
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